What Makes Tupel Tick
We're a financial technology firm looking to make a difference for SMEs around the world.
What
Our Mission
Tupel makes financing simple and fair, ensuring every small to medium-sized business has access to the capital resources it needs to succeed.
Why
Our Story
A few years ago in 2020, we (Danny and Yaniv) decided to take a punt and start an ecommerce business selling mass-market branded goods online and on B2C marketplaces from the basement of our family home.
We learned many lessons that period, two of which stood out most. First, buying inventory as a business is exceptionally (and surprisingly) difficult. Second, trading businesses, like ours at that time, have a tough time getting their incoming cashflow to align with their outgoing cashflow.
Getting the cash conversion cycle right is fundamental to all businesses. If money comes into your business before it goes out, you’re in for a comfortable ride. If money goes out before it comes in, you may have a serious problem.
In 2021, we founded Qogita to tackle the first of the two issues outlined above. Tupel is aimed at solving the second issue.
Who
Meet the Founders
Danny and Yaniv are the co-CEOs of Tupel. Prior to Tupel, they co-founded Qogita, a hypergrowth B2B wholesale marketplace. Both sit on the board of Qogita and a number of other companies. Broadly speaking, Yaniv is responsible for everything related to product and engineering whereas Danny holds the fort on the remainder. And yes, they are related. It's a father-son founding team!